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Home / All / Wholesalers & Distributors / Melbourne Hospitality Wholesaler — Cast Iron vs Steel Table Base Selection Guide
Melbourne Hospitality Wholesaler — Cast Iron vs Steel Table Base Selection Guide
Melbourne Hospitality Wholesaler — Cast Iron vs Steel Table Base Selection Guide
Client Background
A professional hospitality wholesaler in Melbourne supplying furniture and equipment to hotels, restaurants and foodservice businesses. The company had a comprehensive table leg product line but lacked data to support client selection recommendations.
Client Pain Points
• Clients focused primarily on initial purchase price — tended to choose cheaper steel table legs
• Steel legs typically deformed or failed within 5-8 years under commercial high-frequency usage, requiring replacement
• Wholesaler lacked quantitative data to convince clients to choose more durable cast iron
• Clients often switched to other suppliers after leg failure — resulting in client loss
AEONTI Solution
• Provided 10-year lifecycle cost analysis comparing total lifecycle costs of cast iron vs steel table legs
• Analysis showed that despite higher initial investment, cast iron reduced total costs by 15-20% over 10 years
• Provided detailed durability test data and real case references
• Helped wholesaler establish a data-driven selection recommendation framework
Project Results
• Wholesaler now uses data-driven framework for client selection recommendations
• Client retention significantly improved — no more client loss after leg failure
• Average order value increased as more clients chose higher-value cast iron legs
• Wholesaler established reputation as professional consultant in the industry
Need a Similar Solution for Your Business? AEONTI supports wholesalers and distributors with stock programs, private label and bulk supply of commercial table bases, tabletops and chairs.
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AEONTI Provides Complete Table Systems Designed for Commercial Spaces.